Crisis (The Album)
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July 13th, 2022

↳ Project page: crisisthealbum.xyz
↳ Twitter: @crisisthealbum

  1. Introduction
  2. The Story [Season 00]
  3. Process
  4. Seasons
    1. Season 01
    2. Season 02 LIVE
    3. ↳ Season 03
    4. ↳ Season 04
    5. ↳ Season 05
    6. ↳ Season 06
    7. ↳ Season 07
    8. ↳ Season 08
    9. ↳ Season 09

Introduction

In its most basic form, Crisis is the debut album of Valentin Hansen, co-produced and released by Killing A Friend. In a broader sense, Crisis is an ongoing multi-media, multi-level experiment that explores alternative ideas for the distribution and exploitation of musical works. It is the journey of an album that defied the dominant structures of its system in order to break new ground.

This project aims to align releases ↔︎ value ↔︎ community into one common narrative. Read more about the process below.

The Story [Season 00]

One year ago the journey of Crisis began with the release of Crisis (The Worthless Album). What was been planned as a traditional release, changed due to a pivotal decision.

The album was cut into 30 pieces, each 29 seconds long. Since a stream only starts counting after 30 seconds of playtime, it can't collect plays or earn any revenue, no matter how much it's listened to. The value of this album is 0.000$

Ultimately, this is the only way to choose one's own value in the current system of being patronised by a pro-rata system (streaming) of big tech and major labels. By releasing an album this way, it reveals quite the imbalance and absurdity of the music industry's current monetisation model and asks if centralised platforms should define the value of art according to a demand-supply calculation. Or, instead, shall creators regain complete control over the value they create.

"Valentin Hansen released an album in a way that’s never been done before. In doing so, he highlighted the unprecedented shift in how music is being made as a direct result of the rule."
— Brian Harrington, The Album That's Worth Nothing

No matter how many of the industry tricks we utilised, we ended up in a zero-sum game.

An exhibition with a click farm. Multiple phones were streaming the album day and night. Stream count: 0
An exhibition with a click farm. Multiple phones were streaming the album day and night. Stream count: 0
Vinyl records were being sold in 14 cities worldwide. Retail price: 0.00 $ € £ ₽ ₩
Vinyl records were being sold in 14 cities worldwide. Retail price: 0.00 $ € £ ₽ ₩
Spotify’s 2021 wrapped looked as expected: 0 Streams, 0 Listeners, 0 Hours, 0 Countries
Spotify’s 2021 wrapped looked as expected: 0 Streams, 0 Listeners, 0 Hours, 0 Countries

Process

Crisis (The Album) will now embark on a multi-level journey to be transformed and have its monetary and cultural worth evaluated by the community. To put it more simply, we will distribute ownership of Crisis during 9+ seasons.

Therefore, the original album was minted as one piece of music on Catalog.

Ownership of this NFT will be represented by each season's tokens (editions of NFTs), with 50% of the shares being transferred within the first nine seasons. Additionally, each season represents the album in its current form. As seasonal NFTs are collected, the album starts to change visually, sonically, & experientially until that particular season sells out.

Upon sellout, a new season unlocks, shape- shifting the album once more and unlocking further experiences, products, visuals, etc.

The remaining 50% will be allocated in season 10. This way—when the album becomes the most expensive work of music ever sold—it'll be fully owned by the community that helped it reach this status.

The journey will continue as long as people keep unlocking the next chapter. Season NFTs will be sold in the form of editions on Mirror.

Seasons

The journey will be split into 9+1 defined seasons as listed below:

Season 01: The Valuable Album

Season 02: The Raw Album

Season 03: The Performance Album

Season 04: Remix Album

Season 05: The Visual Album

Season 06: The Commercial Album

Season 07: The ________ Album

Season 08: The ________ Album

Season 09: The ________ Album

Season 10: The Most Valuable Album

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